From Wisconsin to the Court: Telling Aacer Sports Flooring’s Story for the Mountain West Conference

Behind the Scenes of a High-Impact Sports Flooring Story

At LeClair Media, we specialize in creating high-quality video content for construction, manufacturing, and sports brands. Our recent work with Aacer Sports Flooring is a perfect example of how storytelling and visual strategy can elevate brand perception and connect with audiences across industries.

From Manufacturing in Wisconsin to Game Day in Las Vegas

This project took us deep into the hardwood flooring manufacturing process at Aacer’s Wisconsin facility. Over several weeks, we filmed each stage — from raw material sourcing and precision milling to quality control and final finishing. Our goal was to highlight the craftsmanship and attention to detail that go into every Aacer court.

We then traveled to Las Vegas for a one-day setup, documenting the transformation of the Mountain West Conference venue — a fast-paced, high-stakes process that brought the story full circle.

Cinematic Storytelling Meets Brand Strategy

We approached this video not just as a highlight reel, but as a brand storytelling opportunity. Using a cinematic style, smooth tracking shots, on-site sound, and dynamic pacing, we built a narrative that captured the energy of college basketball while honoring the engineering precision behind the scenes.

Whether you’re in sports facility construction, manufacturing, or commercial design, video has the power to communicate your process, value, and results. Aacer’s story is proof of that.

Let’s Tell Your Brand’s Story

Looking for a video partner that understands your industry?
We work with brands across the construction, manufacturing, and engineering space to create video content that connects and converts.